MTV Base

MTV Base Africa came to Fort looking for a unique, engaging, and above all, refreshed design solution that would resonate with its audience. Inspired by everything Afro, Fort created patterns and visuals with African and music genre styled persona's, and used elements from textiles, fashion, graphic art, scenery, street style, African tradition and music. The result was a vibrant visual language that spoke to African youth culture, urban art with a definitive street aesthetic.


Agency: Fort
Creative Director: Annie Raman
Art Directors: Anika Vos
Graphic Designers: Tanya Das Neves. Dumo Dlulane. Templeson Nkambule.


Post-House: Fort