STORYTELLERS FOR A CONNECTED WORLD.

GREAT STORIES HAPPEN TO THOSE WHO CAN TELL THEM.

Storytelling is an intrinsic part of FORT and an authentic way in which it connects with people wherever they might be on their journey. For over a decade now, we have carved out great stories and told them through powerful narratives that lift the audience from their ordinary world, taken them on memorable journeys, and convert them from listeners to fans.

FORT was founded with a simple vision

Make the world a more beautiful place, share great & meaningful stories, & leave a positive impact wherever we go.

FORT STORY

CRAFTED ON TRAINS.
REHEARSED ON THE STREET.

Read the Story   Watch the story

FORT was founded in 2006 by Shukri Toefy and Amr Singh, in Cape Town, South Africa. Finding moments to meet clients between studying at the University of Cape Town, their presentations were often crafted on the busy trains into the city, and pitches rehearsed on their walks from the station to their meetings.

Tenacity would become a habit.

After returning home to South Africa from a film job in Ireland in early 2007, the company was officially incorporated in a small warehouse in Woodstock, Cape Town with no phone line or Internet.

It was named West Fort, after the street of its first office, but became affectionately known as The Fort by clients and suppliers who recognised it as a place that habitually nurtured and protected creativity.

In 2009, at the same time that West Fort moved from its small warehouse in Woodstock to new offices in Gardens in the city centre, its name was officially changed and its doors were formally opened as The Fort.

Today, The Fort is simply known as FORT and has a head office in Johannesburg, South Africa, and a global network which includes partners in in Nigeria, Kenya, Ghana, Cote d'Ivoire and Dubai.

Leadership

Shukri Toefy

CEO

Amr Singh

Creative Partner & Director

Judy Huang

CFO

Andrina Moodley

Head of Operations

Craig February

Head of Production

Shukri Toefy   CEO

Shukri Toefy is an entrepreneur, investor, film producer, speaker and co-founder and CEO of FORT - an award-winning independent, creative content and production network, with head offices in Johannesburg, South Africa.

Shukri holds a degree in Law and Politics from the University of Cape Town, an Executive MBA from the University of Cape Town’s Graduate School of Business, and has the distinction of being Entrepreneurship Expert at Saïd Business School, University of Oxford. The fundamentals of Shukri’s approach to business was galvanised by the founding of FORT, a business originally created to pay back student loans that today is one that empowers and drives change. Over a decade later, Shukri launched a pioneering shared prosperity model in which FORT donated 1% percent of the company to its community trust, Hold The FORT, as well 10% to its employee fund. As the founder of The Rainmakers Journal, a thought leadership platform, Shukri’s passion for non-traditional sources of knowledge has been crafted into a series of projects. Unwritten, a film under The Rainmakers Journal by Shukri Toefy, has enjoyed critical acclaim. The film won the Van Gogh award at the Amsterdam International Film Festival as well as awards in official selections in LA, Rome and Bali. Shukri has been recognised as a Young Global Changer, and invited to the G20 Global Solutions Summit in Berlin––marking a shift from business leader to global keynote speaker. As a strategic advisor, Shukri’s focus has been on entrepreneurship, business model innovation, storytelling, shared value, and private and public policy on economic and social development. This strategic insight is tangibly realised by Shukri’s most current focus––his ability to identify and grow some of the most exciting growth businesses and start ups––culminating in an overriding imperative: Shape a new global landscape, and create impact that reaches inwards but extends far beyond borders. He serves on a number of boards, and is profiled in various publications including Forbes Africa, Huffington Post, GQ, Marketing Week and Screen Africa. Shukri has been named a Top 40 CEO by Under40CEOs, and one of Fast Company’s Most Productive People. www.shukritoefy.com

Amr Singh   Creative Partner & Director

Co-founder of FORT, film director, director of photography and creative director, Amr Singh represents the emergence of a new, multi-disciplinary, creative.

A graduate from the University of Cape Town with degrees in Anthropology, Media Studies and Film, Amr balances the fine blade between advertising and authentic storytelling. Having led teams both locally and abroad, Amr has crafted commercial work for brands such as Nike, MTV, Pepsi, KFC and ABinBev. As a filmmaker, Amr has worked with Universal Studios, directing Hollywood A-listers including Kevin Hart. Globally awarded, Amr’s work has been recognized in LA, Rome, London and Bali, and has won the SHOTS YDA Award at the Cannes Lions Festival of Creativity and the coveted Van Gough Award at the Amsterdam International Film Festival. Amr’s ability to transition between commanding international film crews from the directors’ chair to conceiving and conceptualising creative strategies in a boardroom is impressively smooth. With an astute understanding of contemporary storytelling in a period of technological disruption, Amr’s ability to craft compelling brand narratives has led to the emergence of FORT as one of the most exciting independently owned creative content networks on the African continent. Having built a successful creative business designed on a shared prosperity model, Amr brings a unique mix of insight, innovation and pragmatism to any table. www.amrsingh.com

Judy Huang   CFO

Judy Huang is a chartered accountant, entrepreneur and fashion designer with her own menswear label, focused on custom tailoring for men.

Having successfully completed a Bachelor of Accountancy from the University of the Witwatersrand (Wits) with Distinction, and later earning a top 10 spot in the country on her board exams to qualify as a CA(SA), she went on to gain significant experience in the consumer products sector. Drawing from a career spent working in finance for cutting-edge and coveted luxury fashion and skincare brands such as Louis Vuitton in London and Dermalogica in South Africa, Judy combines strong passions for business and the creative industry with a deep understanding of finance, to bring financial perspective and strategic direction to FORT.

Craig February   Head of Production

Craig February is a Film and Television graduate, former lecturer at Cape Peninsula University of Technology (CPUT), and head of production at FORT pushing boundaries in the pursuit of excellence.

Having spent six years in corporate finance before cashing in his pension fund to pursue his passion for film, Craig's commitment to the craft has translated into over a decade of experience and extensive knowledge in the production field. Craig has produced for global brands such as KFC, Opera, ABinBEv, Unilever, and notably for Hollywood’s Kevin Hart and music giants Black Coffee and Davido, many of which have been featured in industry publications. Craig’s depth of knowledge as a producer is complimented by an understanding of the business landscape that brings stability, experience, and key decision-making to FORT.

Andrina Moodley   Head of Operations

Andrina Moodley is an experienced producer, filmmaker, youth worker, and Head of Operations at FORT.

As an entrepreneur and managing director of her own company in the past, Andrina has headed productions in diverse programming in various genres over the last twelve years, most notably a documentary on African Women in Leadership for the Kuwa Ajabu Foundation screened at the United Nations. Andrina boasts an impressive educational background. Having completed a Bachelor of Psychology with Honours, she later went on to receive a scholarship from BWASA to study Business and Entrepreneurship at WITS Business School where she graduated top of her class, and went on to complete a Business in Film course, further adding to her academic credentials. Andrina serves on the board and executive committee for the Foundation for the Person and Family, and has been invited as a speaker to many industry events including the South African Cultural Observatory and the SA Film Indaba. She has a passion for telling authentic African stories, training and development in the Media Industry and making a difference in the Arts.

Services

CREATIVE
STUDIO

FORT creative studio is where big ideas live, brands are born and reborn, and even bigger impacts are made.

PRODUCTION
STUDIO

FORT production studio is where audiences are built, brilliant stories are told, and worlds are brought to life.

SHARED
PROSPERITY

FORT's sustainability arm, Hold The FORT and its employee fund are both stakeholders in FORT.



As a business, we believe that shared prosperity models create platforms to make an impact in the lives of others, and create better opportunities for prosperity and growth.

FORT believes in empowering our entire value chain, be it an employee, a client, a partner, or society as a whole, through a shared prosperity model.



Part of our commitment to social and environmental upliftment, one percent of our profits go towards our sustainability arm, HOLD THE FORT, to ensure we always have the means to keep making meaningful, impactful and positive contributions to the lives and communities we touch.

YOUTH
BOARD

First launched in August 2018, FORT Youth Board is a collective of young people, aged 15––21, who meet throughout a 12 month period and advise FORT on youth culture trends and ideas.

Part of our commitment to developing tomorrow’s thinkers, makers and creators, we offer each board member guidance and support in exchange for their insights and time, and the opportunity to work closely with the FORT team.

FORT Youth Board is part of HOLD THE FORT, our sustainability arm that positively contributes to social and environmental upliftment.

Our youth board comprises of:

Aphelele Mantanga (15), Lindiwe Modiselle (20), Nobuhle Njinga (21), Nonhlanhla Dladla (18)