Heineken - What Makes Us Us
Heineken’s stable of brands have a big following across the African continent. But each brand has its own niche, and ties into sub-cultures in a very nuanced way. Using a simple design aesthetic, in collaboration with M&C Saatchi Africa, our goal was to create a large volume of easily digestible content that spoke directly to very specific pillars that were suited to regions and sub-cultures.
|Agency:||M&C Saatchi Africa|
|Art Directors:||Delano Chengan|
|Director of Photography:||Rory O' Grady|
|Agency Producer:||Tenille Abrahams|
|Colour:||Left Post Production|