Heineken - What Makes Us Us

Heineken’s stable of brands have a big following across the African continent. But each brand has its own niche, and ties into sub-cultures in a very nuanced way. Using a simple design aesthetic, in collaboration with M&C Saatchi Africa, our goal was to create a large volume of easily digestible content that spoke directly to very specific pillars that were suited to regions and sub-cultures.


Agency: M&C Saatchi Africa
Art Directors: Delano Chengan


Production: FORT
Director: Amr Singh
Producer: Craig February
Director of Photography: Rory O' Grady
Agency Producer: Tenille Abrahams


Colour: Left Post Production