Edgars Styled by Kids (Dir. Cut)

For Edgar’s Kids Week Sale, Amr Singh crafted this fun and energetic fashion piece. The premise was to observe the creativity and mayhem of children being allowed to style themselves with only one rule, “have fun”. The piece was completed in collaboration with Y&R and Native VML.


Agency: Y&R Johannesburg and Native VML Johannesburg
Creative Director: James Wymouth


Production: Fort
Director: Amr Singh
Executive Producer: Shukri Toefy
Producer: Craig February
Director of Photography: David Pienaar
Agency Producer: Zonke Mkhonto


Post-House: Fort
Editor: Tshepo Dladla


Designer: Myles McDonald


Colour: Pudding
Colourist: Craig Simonetti