Castle Lager - Heartbeat of the Nation
Through 'Heartbeat of the Nation', a project in collaboration with Ogilvy Johannesburg and Castle Lager, our goal was to deliver a piece of communication that would drive app downloads, but did so in a way that made the piece not simply about an app, but rather about an action that could define a World Cup year and galvanise a nation. The spot is a fitting send-off to South Africa’s national treasure, the Springboks.
Agency
Agency: | Ogilvy Johannesburg |
Creative Director: | Nashville Mungofa |
Art Directors: | Amori Gerber |
Production
Production: | FORT |
Director: | Amr Singh |
Producer: | Craig February |
Director of Photography: | James Adey |
Agency Producer: | Helen D'Hotman |
Colour
Colour: | Left Post Productions |
Colourist: | Keno |