Castle Lager - Heartbeat of the Nation

Through 'Heartbeat of the Nation', a project in collaboration with Ogilvy Johannesburg and Castle Lager, our goal was to deliver a piece of communication that would drive app downloads, but did so in a way that made the piece not simply about an app, but rather about an action that could define a World Cup year and galvanise a nation. The spot is a fitting send-off to South Africa’s national treasure, the Springboks.