Uber - Sub Saharan Africa Water Campaign

Uber approached Fort to raise awareness of the water crisis in Sub-Saharan Africa and to encourage users to ride for a good cause. To visually translate facts and statistics, we made real world comparisons - like how much water it takes to manufacture everyday items – and through the collaboration between the Creative Studio and Post-Production, we created animated GIFs, web banners and social media posts that told a visual story of the crisis facing the continent.


Agency: FORT
Creative Director: Annie Raman
Copywriter: Diona Stevic Marinko
Art Directors: Anika Vos

Post Production

Post House: FORT
Animators: Beatrix Du Plessis, Jeanette Engelbrecht, Thomas Hullet