Uber - Sub Saharan Africa Water Campaign
Uber approached Fort to raise awareness of the water crisis in Sub-Saharan Africa and to encourage users to ride for a good cause. To visually translate facts and statistics, we made real world comparisons - like how much water it takes to manufacture everyday items – and through the collaboration between the Creative Studio and Post-Production, we created animated GIFs, web banners and social media posts that told a visual story of the crisis facing the continent.
