Every day, Uber driver-partners build cities that connect people to places, and ideas to opportunities. Beyond simply taking riders to their destinations, they open the doors to Africa. To pay homage to the men and women who change the way the continent moves, we explored Kenya, Nigeria, South Africa, Ghana, Tanzania and Uganda - collecting authentic stories from Africans who use Uber to live, work and earn on their terms. The result is a campaign that empowers them to tell their stories, creating a deeper connection with the riders who use their services daily, and ultimately with the brand.


Agency: FORT
Creative Director: Annie Raman


Production: FORT
Director: Bongani Morgan
Executive Producer: Craig February
Director of Photography: James Adey
Agency Producer: Michael Chitters & Marea Lewis


Post-House: FORT
Editor: Tshepo Dladla & Aphiwe Mweza


Studio: Hey Papa Legend
Designer: Myles McDonald


Colour: Pudding
Colourist: Craig Simonetti