SAB Smart Drinking

An insightful campaign that delves into experiences of responsible drinking that’s designed as an ode to the smart drinkers who influence those around them to consume alcohol responsibly.

Agency

Agency: Joe Public
Creative Director: Markus Botha

Production

Production: FORT
Director: Bongani Morgan
Executive Producer: Craig February
Producer: Michael Chitters
Director of Photography: Trevor Calverley
Agency Producer: Tshepiso Moerane

Editorial

Post-House: FORT
Editor: Tshepo Dladla

Sound

Designer: Sergio Da Cruz

Colour

Colour: Pudding
Colourist: Craig Simonetti