SAA - Carrier of Dreams
The Fort worked with South African Airways to produce a brand campaign that sought out African stories and positioned the airline as a catalyst for African growth. The campaign began with a brand film that was filmed across the African continent, and grew into a global TV, radio, print and out-of-home campaign. We also developed an online game that could be downloaded to mobile devices, that provided a more immersive engagement with the brand at the Travel Indaba.
|Executive Producer:||Shukri Toefy|
|Director of Photography:||Caleb Hayman|
|Agency Producer:||Telana Botes|