SAA - Carrier of Dreams

The Fort worked with South African Airways to produce a brand campaign that sought out African stories and positioned the airline as a catalyst for African growth.   The campaign began with a brand film that was filmed across the African continent, and grew into a global TV, radio, print and out-of-home campaign. We also developed an online game that could be downloaded to mobile devices, that provided a more immersive engagement with the brand at the Travel Indaba.


Agency: Cub3d
Copywriter: Auryn Hiscock


Production: Fort
Director: Amr Singh
Executive Producer: Shukri Toefy
Producer: Craig February
Director of Photography: Caleb Hayman
Agency Producer: Telana Botes


Post-House: Fort
Editor: Tshepo Dladla


Designer: Myles McDonald


Colour: Pudding
Colourist: Nick Apostoli