SAA - Next Beginnings

The Fort teamed up with CUB3D and South African Airways in 2016 in producing an integrated brand campaign that was both visually and tonally optimistic about SAA, but acknowledged the difficulties of the past few years.  Built around a strong TVC, a young female protagonist was chosen as the main voice of the campaign to represent the SAA’s view to the future, and forward-thinking stance.

Agency

Agency: Cub3d
Creative Director: Themba Msibi

Production

Production: Fort
Director: Amr Singh
Executive Producer: Shukri Toefy
Producer: Craig February
Director of Photography: Dave Pienaar
Agency Producer: Telana Botes

Editorial

Post-House: Fort
Editor: Tshepo Dladla

Sound

Designer: Myles McDonald

Colour

Colour: Pudding
Colourist: Craig Simonetti