SAA - Next Beginnings

The Fort teamed up with CUB3D and South African Airways in 2016 in producing an integrated brand campaign that was both visually and tonally optimistic about SAA, but acknowledged the difficulties of the past few years.  Built around a strong TVC, a young female protagonist was chosen as the main voice of the campaign to represent the SAA’s view to the future, and forward-thinking stance.


Agency: Cub3d
Creative Director: Themba Msibi


Production: Fort
Director: Amr Singh
Executive Producer: Shukri Toefy
Producer: Craig February
Director of Photography: Dave Pienaar
Agency Producer: Telana Botes


Post-House: Fort
Editor: Tshepo Dladla


Designer: Myles McDonald


Colour: Pudding
Colourist: Craig Simonetti