Opera Touch- Cue the Queue

Opera Touch planned the launch of their innovative iOS mobile browser around the launch of Apple’s iPhone XS––the idea being that we would receive maximum traction with our Opera Touch commercials while making a tongue in cheek comparison to the tech giant’s uninspiring browser, Safari. The commercials took place in Apple iStores and involved Apple Geniuses using Opera Touch on their new iPhones instead of the outdated Safari browser. The bold pieces captured the humour of typical Apple consumers as well as an effective promotion of the intuitive Opera Touch browser.