Menlyn Park

The new Menlyn Park Mall will be the largest mall in Africa. In creating an integrated digital, radio, out of home and television campaign that positioned the mall as a high end lifestyle venue, Fort reworked the entire visual language of the Pretoria icon, in the most unexpected way.


Creative Director: Annie Raman
Copywriter: Auryn Hiscock. Annie Raman.
Art Directors: Annie Raman. Templeson Nkambule. Dumo Dlulane. Tanya Das Neves.


Production: FORT
Director: Amr Singh
Producer: Craig February. Robyn Oettle. Michael Chitters. Thomas Countee.
Director of Photography: Devin Toselli
Stylist: Louw Kotze (Lifestyle). Leigh Toselli (Flatlays)