The new Menlyn Park Mall will be the largest mall in Africa. In creating an integrated digital, radio, out of home and television campaign that positioned the mall as a high end lifestyle venue, Fort reworked the entire visual language of the Pretoria icon, in the most unexpected way.
|Creative Director:||Annie Raman|
|Copywriter:||Auryn Hiscock. Annie Raman.|
|Art Directors:||Annie Raman. Templeson Nkambule. Dumo Dlulane. Tanya Das Neves.|
|Producer:||Craig February. Robyn Oettle. Michael Chitters. Thomas Countee.|
|Director of Photography:||Devin Toselli|
|Stylist:||Louw Kotze (Lifestyle). Leigh Toselli (Flatlays)|