Edgars’ Women’s Day

In celebration of Woman’s Day, Fort and Y&R crafted a tender and elegantly crafted spot for retail giant, Edgars, that shows the interaction of five generations of women. The idea was to show how women inspire each other, regardless of their age, creating a sincere chain of connectedness.

Agency

Agency: Y&R
Creative Director: Louise Steenpoorte

Production

Production: FORT
Director: Amr Singh
Executive Producer: Craig February
Producer: Michael Chitters
Director of Photography: Timothy Pike
Agency Producer: Wendy Leissner

Editorial

Post-House: FORT
Editor: Tshepo Dladla

Sound

Designer: Myles McDonald

Colour

Colour: Pudding
Colourist: Craig Simonetti