Edgars’ Women’s Day
In celebration of Woman’s Day, Fort and Y&R crafted a tender and elegantly crafted spot for retail giant, Edgars, that shows the interaction of five generations of women. The idea was to show how women inspire each other, regardless of their age, creating a sincere chain of connectedness.
|Creative Director:||Louise Steenpoorte|
|Executive Producer:||Craig February|
|Director of Photography:||Timothy Pike|
|Agency Producer:||Wendy Leissner|