This music video is a playful interpretation of AKA’s song, relating from time-to-time to the themes of celebration and congratulations. A juxtaposition of urban attitude and haute couture aesthetics the music video creates a filmic universe that has dynamically designed to entertain.

Heavily inspired by fashion publications the music video is essentially a series of provocatively beautiful images set against AKA’s performance. Filmed at the Museum of African Design, and filmed on the Arri Alexa by Devin Toselli.


Agency: Fort
Creative Director: Amr Singh


Production: Fort
Director: Amr Singh
Executive Producer: Shurki Toefy
Producer: Craig February
Director of Photography: Devin Toselli


Post-House: Fort
Editor: Amr Singh


Colour: Pudding
Colourist: Nick Apolstoli